From Personal Struggles to a Skincare Revolution
When Krept and Sasha Ellese Gilbert decided to create skincare for their daughter, Nala, it wasn’t just another celebrity side project. It was born out of necessity, love, and a frustration many parents share: finding truly clean, effective skincare that’s gentle enough for babies, especially those with sensitive or eczema-prone skin. The journey from sleepless nights and trial-and-error to launching Nala’s Baby—a celeb-founded skincare brand—is a story about family, care, and changing the game in clean baby skincare UK.
I remember hearing about Nala’s Baby when it first hit the market during the pandemic, and what struck me was how authentic the story felt. Sasha, a mum and influencer, shared how shocked she was by the number of baby products loaded with questionable ingredients. Krept, the rapper known for his work with Krept and Konan, was equally invested—not just as a businessman but as a father wanting the best for his child. Together, they created a range that’s now celebrated for being natural eczema-friendly products, vegan, cruelty-free, and made in Britain.
Why Nala’s Baby Feels Different
The skincare aisle can be overwhelming, especially for new parents. You want something safe, effective, and affordable, but often it feels like you have to compromise one for the other. That’s where Nala’s Baby stands apart. Their products are formulated with 99 percent naturally derived ingredients like oats, coconut, aloe, and lavender—ingredients that soothe and nurture delicate skin without harsh chemicals.
What makes this even more impressive is how accessible the range is. Prices start from just £5.50, and now, thanks to their expansion, Nala’s Baby is available in over 1,500 Boots stores nationwide, as well as Tesco, Morrisons, Ocado, and Amazon. This means that parents across the UK can easily find clean, trustworthy products without breaking the bank.
The Heart Behind the Brand: Sasha Ellese Gilbert and Krept
Sasha’s reflections on the process reveal the heart of Nala’s Baby. She talks about how, during pregnancy, she started making creams and lotions at home for Nala’s eczema, frustrated by the lack of truly safe options on the high street. With the help of expert chemists, dermatologists, and paediatricians, they developed a full line that caters to all skin types and ages.
Krept echoes this passion, emphasizing the importance of having a zero-rated product on the Think Dirty app, a platform that rates ingredient safety. For them, it was crucial that parents could trust what they were putting on their babies’ skin. This isn’t just about marketing—it’s about real care and transparency.
What’s in the Range? A Closer Look at Nala’s Baby Products
The range includes everything from body wash and shampoo to bubble bath, conditioner, body lotion, nighttime oil, and the much-loved nala’s body butter. The body butter, in particular, has been a standout product, now available exclusively at Tesco in a new Vanilla Cloud scent. Krept calls it a perfect combination of their best-selling vanilla range and their best-selling body butter, and Sasha agrees it’s her favorite launch yet.
Parents have shared glowing reviews, especially those dealing with eczema. One mother mentioned how the body lotion cleared her 18-year-old son’s severe eczema after just a week of use—proof that these products work beyond just babies.
Clean Baby Skincare UK That Cares
What’s truly inspiring is how Nala’s Baby has positioned itself as more than just a product line. It’s a movement toward clean baby skincare UK that’s inclusive and responsible. The products are:
- Dermatologist and paediatrician approved
- Vegan and cruelty-free
- Tear-free and suitable for sensitive skin
- Fully recyclable and ethically sourced
This level of care reflects a deep respect for both the environment and the next generation, which resonates with parents today who want to make mindful choices.
The Impact of Celebrity-Founded Skincare Brands
There’s often skepticism around celebrity-founded brands, but Nala’s Baby feels refreshingly genuine. Krept and Sasha’s personal connection to the product, combined with their commitment to quality and accessibility, sets them apart. The brand has also attracted high-profile investors like Jourdan Dunn and Anthony Joshua, who share the belief in natural, safe products for children.
This kind of backing isn’t just about star power—it’s about amplifying a message that clean, effective skincare should be the norm, not a luxury.
Why Boots Matters: Bringing Nala’s Baby to the Masses
Boots is a household name in the UK, a place parents trust for health and beauty essentials. Having Nala’s Baby on Boots shelves means the brand is stepping into the mainstream, making clean, affordable skincare available to millions.
This expansion also signals a shift in the market. More consumers are demanding transparency and safety in baby products, and brands like Nala’s Baby are leading the charge. It’s exciting to see a Black British-owned business growing rapidly and winning awards for their commitment to clean, natural formulations.
Personal Reflections: What Nala’s Baby Means to Families
As someone who’s watched friends and family navigate the challenges of baby skincare, I can’t overstate how important it is to have trustworthy options. The anxiety of worrying about what’s in a lotion or bath wash is real. Nala’s Baby offers relief—not just physically for sensitive skin but emotionally for parents who want the best without compromise.
The story of Krept and Sasha reminds us that sometimes the best products come from real-life struggles and love. Their journey from parents trying to soothe their daughter’s eczema to founders of a thriving skincare brand is inspiring and relatable.
Looking Ahead: The Future of Nala’s Baby
With new ranges like the Tropical Blast and Sleep collections launching soon, Nala’s Baby continues to grow and innovate. Their commitment to natural, safe, and affordable skincare remains at the core, promising families more options that nurture and protect.
For parents searching for clean baby skincare UK that truly delivers, Nala’s Baby is a beacon of hope—proof that with passion and care, it’s possible to create products that are gentle on skin, kind to the planet, and accessible to all.
In a world where baby skincare can often feel overwhelming and confusing, Nala’s Baby cuts through the noise with honesty, heart, and a commitment to clean ingredients. Thanks to Krept, Sasha Ellese Gilbert, and their team, parents across the UK now have a trusted ally on the shelves of Boots and beyond—a brand that understands the delicate balance of love, care, and science behind every little cub’s skincare routine.